Born in a kopitiam, built for Malaysia.
WefavourMY started with a simple frustration — and a simple question: why is earning rewards so hard in this country?
One wallet stuffed with loyalty cards
In 2022, our founders emptied their wallets on a kopitiam table in Kuala Lumpur and counted fourteen loyalty cards — coffee shops, grocers, petrol stations, a bookstore. Fourteen apps, fourteen logins, fourteen ways to lose points.
Meanwhile, small Malaysian businesses — the ones that make this country special — couldn't afford the fancy loyalty systems big chains use. They were losing their best customers to competitors who could.
WefavourMY was the answer to both problems. One app for shoppers to earn everywhere. One simple, affordable programme for merchants to reward loyalty. We favour the people who make Malaysia tick — that's the whole idea.
Three values, zero compromise
Fairness first
Transparent earn rates, clear terms, points that don't vanish silently. If we wouldn't accept it as members, we don't ship it as a company.
Local at heart
We back Malaysian businesses — from heritage kopitiams to homegrown skincare brands. When our members win, local merchants win too.
Generosity by design
Rewards are meant to be used, not hoarded. Generous redemption, reminders before expiry, and giving members the choice to share points with causes they care about.
The journey so far
The kopitiam sketch
Fourteen loyalty cards on a table in KL. The first napkin sketch of WefavourMY, and the question that still drives us: "Why is this so hard?"
First 100 merchants
We launched with 40 merchants in the Klang Valley. Within six months, 100 businesses had joined — most of them by word of mouth.
Crossing the peninsula
Expanded to Penang and Johor Bahru, then east to Kuching and Kota Kinabalu. 100,000 members joined in our first two years.
RM 8.4M in rewards
Members redeemed over RM 8.4 million in vouchers and cashback — and donated 420,000 points to Malaysian charities through our give-back programme.
250,000 members strong
Today, 1,200+ merchants and 250,000+ members call WefavourMY home. And we're just getting started — there's a whole country to favour.
The people behind the favours
A small, stubborn team of Malaysians who believe loyalty should be a two-way street.
Zainal Noh
Ex-retail, ex-fintech. Still drinks his kopi at the same counter where it all started.
Yee Ling Tan
Runs merchant partnerships with a spreadsheet in one hand and a nasi lemak in the other.
Ravi Arumugam
Keeps 250,000 members' points safe, accurate and instant. Sleeps only on weekends.
Sarah Kamarul
Answers every single email herself. Yes, really — try us at hello@wefavoumy.com.
Fancy working with us?
We're always looking for Malaysians who care about local business and fair rewards. Or just start earning points — that works too.